Bronx Kids Pediatrics (“we,” “us,” “our”) respects and protects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information, including information collected through our website and through SMS/text messaging services.

1. Information We Collect

We may collect the following types of information:

a. Personal Information

  • Name

  • Email address

  • Mobile phone number

  • Address

  • Appointment details

  • Date of birth of the patient (when voluntarily provided)

  • Information submitted through our website forms

2. How We Collect Information

a. Website Forms

When you submit any form on our website (appointment requests, contact forms, patient registration forms), you may provide your phone number and other personal information.

b. Inbound SMS

If you text our SMS number 718-708-4594, we automatically receive the phone number and any information included in your message.

c. Verbal or In-Person

Our staff may collect information during appointments, phone calls, or when scheduling visits.

3. How We Use Your Information

We use the information collected to:

  • Provide pediatric medical services

  • Schedule, confirm, or remind you of appointments

  • Communicate office updates, instructions, and patient information

  • Respond to inbound text messages or website inquiries

  • Improve our website, operations, and patient experience

  • Maintain medical records in compliance with HIPAA

  • Send optional SMS updates (only if you opt in)

We do not send marketing or high-risk promotional content.

4. SMS/Text Messaging Policy

By providing your mobile number, you consent to receive SMS messages from Bronx Kids Pediatricsat the number you provided.

a. How Consent Is Obtained

You may opt in through:

1. Website Forms

When you submit your phone number on any form on our website, you will see the following disclosure:

“By providing your telephone number and submitting this form, you consent to receive SMS messages from Bronx Kids Pediatrics. Message & data rates may apply. Messaging frequency may vary. Reply STOP to opt out. Reply HELP for help. View our Privacy Policy at https://www.bronxkidspediatrics.com/privacy-policy.”

2. Inbound SMS

Texting our SMS number 718-708-4594 also constitutes express written consent.
This number is published on our website’s Contact page and on printed office materials.

3. Verbal/In-Person Consent

Staff may request consent during scheduling. Patients are informed that:

  • Message & data rates may apply

  • Message frequency varies

  • STOP cancels messages

  • HELP provides support

b. Message Details

  • Message frequency varies based on appointment activity

  • Message and data rates may apply

  • You may opt out anytime by replying STOP

  • You may request help anytime by replying HELP

c. Opt-Out Process

Reply STOP to immediately stop receiving SMS messages.
You may resume messaging at any time by texting START.

d. Support

Reply HELP, or contact us directly:
📧 bronxkidspediatrics@gmail.com
📞 718-708-4594

5. Information Sharing

We do not sell, rent, or share your personal information — including mobile numbers — with any third parties for marketing or promotional purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We only share information with trusted service providers that help us operate our practice, such as:

  • Appointment scheduling platforms

  • SMS delivery providers

  • Electronic medical record vendors

These providers may only use your data as needed to perform their services and are not permitted to use it for marketing.

6. Data Security

We use administrative, physical, and technical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction.

Security measures include:

  • Encrypted servers

  • Secure data transmission

  • HIPAA-compliant systems

  • Access control protocols

Despite these measures, no system is 100% secure. If a breach occurs, we will follow all required notification procedures.

7. Your Rights

You have the right to:

  • Opt out of SMS communications

  • Request information on what data we store

  • Request updates or corrections to your information

  • Contact us for support anytime

Opt out of SMS by replying STOP.

8. Children’s Privacy

Our website and services are intended for parents and guardians of pediatric patients.
We do not knowingly collect personal information directly from children under 13 without parental consent.

9. External Links

Our website may include links to external websites.
We are not responsible for the privacy practices or content of external sites.

10. Updates to This Policy

We may update this Privacy Policy from time to time.
Updates will be posted on this page with a revised “Last Updated” date.

11. Contact Information

If you have questions about this Privacy Policy or your personal information, please contact us:

Bronx Kids Pediatrics
📧 bronxkidspediatrics@gmail.com
📞 718-708-4594
📍 2901 White Plains Rd, Bronx, NY 10467
🌐 https://www.bronxkidspediatrics.com